CRM Playaz #13: CRM Evolves, Social Media Matures & Mike Volpe Gets Smacked
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As always the music plays and we are set free.
Opening: Use Your Experience by Charles Bobus. Courtesy of The Podsafe Music Network Closing: Got My Mojo Working from the album, The Lost Tapes by Muddy Waters. Buy it at Amazon.com
Josh Weinberger - Managing Editor, CRM magazine
Mike Volpe - VP of Marketing, Hubspot
This week's rundown...
Meetup: CRM Evolution in the Big Apple
Next week (August 24th-26th) is all about CRM magazine's CRM Evolution conference taking place in New York. Hopefully Mr. Greenberg will remember that he needs to be there, since he's the conference chair and is delivering the opening keynote. It's a good thing we have CRM magazine's Josh Weinberger on with us to remind him, and to give us a rundown of what to expect next week. One thing I can say is that the CRM Playaz will be doing a live episode during the conference, and we have a surprise of epic proportions in store...well it's important to us.
Social Media Maturity Model
While we have Josh with us we asked him to fill us in on the magazine's 30-30-30 project which enlists some of the best and brightest in the CRM industry to develop a social media maturity model. Although we love the project (and participated in it), we question Josh on whether it should be called 30-60-120. Listen and you'll find out why. Click here to check out this great Social Media Maturity Model diagram.
C-Level Smackdown - Hubspot's Mike Volpe
Josh hangs around to help us "smack down" our latest C-Level Smackdown guest, Hubspot VP of Marketing (and proud Boston sports fan) Mike Volpe. Mike is a favorite of The Playaz, and Hubspot is a sponsor of the show. But if you think that buys Mike a pass here, you're wrong. Especially with me being a huge Rams fan and Paul (and Josh) being a huge Yankees fan.
We end up with getting Mike's take on Social CRM, his companies role in the development of inbound marketing, and Chris Brogan joining the Hubspot board of advisers. And you have to check out Paul's take on Netsuite's Cash for Clunkers program.
Anyways, see you in NYC!